Printed on demand, stocked at the track on race nights, and shipped to fans online. Here's the launch lineup.
Red Trucker Cap$28
Pullover Hoodie$55
Racerback Tank$28
Black Rope Cap$30
Camo Trucker Cap$30
Can Cooler$12
Prices are placeholders — set the numbers above with the track. More designs added every season.
The Opportunity
Your fans already wear the gear. That money goes elsewhere — or nowhere.
Official team gear is real revenue most short tracks leave on the table — because doing it right normally means ordering boxes you might not sell. Merritt has something most tracks don't: a brand worth wearing.
1968
Founded
Nearly six decades of brand equity and loyal Michigan dirt fans.
Every Sat.
All Season
A built-in, repeat audience under the lights every weekend.
2025
NASCAR Series
Newest NASCAR Advance Auto Parts Weekly Series track — fresh halo.
The Offer
We build and run it — end to end.
You keep the profit on every sale. We handle the rest.
Zero inventory
Nothing is printed until a fan places an order. No boxes, no guessing.
Zero risk
No upfront product cost and nothing to eat if a design doesn't sell.
Zero work
We run production, shipping, customer service, and returns for you.
You keep the profit
Sales deposit straight to the track's bank account.
How It Works
Nothing is made until a fan buys it.
1
Fan orders online
A customer buys from your branded store on their phone or laptop — or grabs gear at the track.
2
We print on demand
The item is custom-printed for that order. No stock held, no waste.
3
We pack & ship
It ships directly to the fan's door. We handle support and returns.
4
You get paid
The sale lands in the track's account. You keep the profit.
You never buy inventory, store a single box, or ship a thing.
What We Build · One-Time Setup
A complete, professional store.
Domain & hosting
Your own store address, fully set up and secured.
Branded storefront
A polished store in Merritt's colors and identity.
Full product design
Original artwork for the launch line — not clip-art.
Payments & sales tax
Checkout, deposits, and tax handling configured right.
Print & fulfillment
Integrated on-demand production so orders ship automatically.
Social selling
Facebook & Instagram shops, plus launch graphics & QR codes.
Policies & security
Shipping, returns, privacy pages; SSL and protection.
QA & go-live
Full testing, test orders, and a walkthrough before launch.
A build that would normally run several thousand dollars at an agency.
Built To Grow All Season
New drops keep fans coming back.
Launch
Season opener
Core heritage & logo line
Caps, tees, hoodies, koozies
Store goes live
Summer
Peak crowd
Wood Tic signature drop
Class-pride: Late Models, Mods, Trucks, Street Stocks
NASCAR Weekly Series line
Fall
Championship run
Track champion gear
Long-sleeves & crewnecks
Stadium blankets
Holiday
Gift season
Holiday gift shop & bundles
Ornaments, mugs, gift cards
Black Friday / Cyber Monday
What You Earn
You keep the margin on every sale.
Anatomy of one $32 t-shirt sale (illustrative):
$32
Fan pays retail set with you
–
$18
Print & ship on-demand + delivery
–
$1
Card fee standard processing
=
≈ $13
Stays with the track profit per shirt
Deposits straight to your bank.
Merritt is the merchant of record — you own the store and the revenue. We run it for a flat fee, so the bulk of every sale stays with the track instead of a middleman.
What We Need From You
Almost nothing.
Your logos & marks
The brand files we'll design and print from.
Your blessing
To build on Merritt's heritage and the Wood Tic name.
A link & a few posts
From your website and socials to send fans over.
A shout from the booth
Mention the store on the PA on race nights.
We handle everything else — design, build, fulfillment, support, and upkeep.
Investment
Simple, predictable pricing.
One-Time Setup
$1,000
Domain, branded store & hosting
Full launch product line designed
Payments, tax & fulfillment wired
Social shops + launch graphics
Tested, secured & live
Ongoing — We Run It
$200 / month
We keep sales flowing & deposits landing
New product drops every season
Holiday & event promotions run for you
Customer service & returns handled
Monthly performance snapshot
Month-to-month. No long-term contract — the store earns its keep or we don't.
Why Us
Not a print shop. A motorsports operator.
West Michigan roots
Local through and through — we know this audience because we're part of it.
Short-track credibility
We come from the same world Merritt does — Berlin to Merritt, the West Michigan scene.
Built by racing people
We know a Late Model from a Modified and what a dirt fan actually buys.
Real design & systems
Premium creative plus the backbone to run it reliably.
